Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them book cover by Michael J. Silverstein, Neil Fiske, John Butman

Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them [9781591840701]

Name: Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them [9781591840701]
SKU: 9781591840701
Availability: InStock

Author: Michael J. Silverstein Neil Fiske John Butman

Paperback

SKU: 9781591840701

Buy More - Save More. Below are the available bulk discount rates for each individual item when you purchase a certain amount
Quantity	Price	Savings
25 - 99		38%
100 - 249		42%
250 - 499		46%
500 - 999		48%
1000+		50%

Format Lightweight and affordable. Perfect for student groups and classrooms, and a versatile option for corporate trainings, team reads, or large-scale events.

Paperback

Price $27.00

Current Stock:

Quantity

Total for 25 copies:

Adding to cart… The item has been added

Free shipping over $95
Price Match Guarantee. Found a better price? Let us know! We’ll work to match it so you get the best value with BookPal.

Overview

Trading up isn't just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria's Secret. Or a young professional buys only Kendall-Jackson premium wines. Or a construction worker splurges on a $3,000 set of Callaway golf clubs.

In dozens of categories, these new luxury brands now sell at huge premiums over conventional goods, and in much larger volumes than traditional old luxury goods. Trading Up has become the definitive book about this growing trend.

The book, Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them [Bulk, Wholesale, Quantity] ISBN#9781591840701 in Paperback by Michael J. Silverstein, Neil Fiske, John Butman may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Author:

Michael J. Silverstein Neil Fiske John Butman

Format:

Paperback

Publication Date:

04/29/2008

ISBN-10:

1591840708

ISBN-13:

9781591840701

Pages:

320

Publisher:

Penguin Publishing Group

Customer Reviews

Write a Review

This product hasn't received any reviews yet. Be the first to review this product!

Need Books? BookPal Makes it Easy

Free Shipping

Enjoy free ground shipping on us! Most orders over $95 qualify for free standard ground shipping.It takes an estimated 7-10 business days to deliver and may require additional processing time
Learn More
Dedicated Account Managers

At BookPal, we go beyond the transaction by providing personal support and a dedicated account manager for every customer.
Learn More
Flexible Delivery Options

We offer flexible delivery options such Free Ground Shipping (on most orders over $100), Expedited Premium, Expedited Express, International Shipping etc.
Learn More
Sales Tax Exemption

BookPal is a tax-exempt supplier for all 50 states. We can provide you with a tax-exempt certificate to use on your orders.
Learn More
Price Match Guarantee

With over 3 million book titles available, it's impossible to always be the lowest priced. If you find a lower price on a new title elsewhere that is available to ship in the quantity you need, we are happy to discount your books and match the lower price.
Learn More
Multiple Payment Options

BookPal accepts all major credit cards, PayPal, and checks by mail, along with Purchase Orders upon approval. We also accept ACH payments and wire transfers.
Learn More