Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them
by Michael J. Silverstein, Neil Fiske and John Butman
$16.74 / copy at 25+ copies As low as $13.50 at 1,000+Your best volume price
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BookPal × TalezoTrading Up
In dozens of categories, these new luxury brands now sell at huge premiums over conventional goods, and in much larger volumes than traditional old luxury goods. Trading Up has become the definitive book about this growing trend.
The book, Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them [Bulk, Wholesale, Quantity] ISBN#9781591840701 in Paperback by Michael J. Silverstein, Neil Fiske, John Butman may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Details
- Publisher
- Penguin Publishing Group
- Authors
- Michael J. Silverstein, Neil Fiske, John Butman
- Format
- Paperback
- Published
- Apr 29, 2008
- ISBN-13
- 9781591840701
- ISBN-10
- 1591840708
- Pages
- 320
- Carton quantity
- 28 copies
Trading Up in bulk: pricing
Volume pricing applies automatically in your cart. No codes, no account needed.
| Copies | Price per copy | You save |
|---|---|---|
| 25 – 99 | $16.74 | 38% off list |
| 100 – 249 | $15.66 | 42% off list |
| 250 – 499 | $14.58 | 46% off list |
| 500 – 999 | $14.04 | 48% off list |
| 1,000+ | $13.50 | 50% off list |
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For new managers and leadership cohorts, a chapter per session.
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Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them
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