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Transformative Marketing: Combining New Age Technologies and Human Insights (Palgrave Executive Essentials) book cover by V. Kumar, Philip Kotler
Paperback

Transformative Marketing: Combining New Age Technologies and Human Insights (Palgrave Executive Essentials)

by V. Kumar and Philip Kotler

$31.49 / copy at 25+ copies As low as $27.89 at 1,000+Your best volume price

Total $787.25

Paperback · 379 pages Springer Nature Switzerland · 2024

Format

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About the book

Transformative Marketing

This book gives an indispensable guide to navigating the shift in customer behavior and discovers how to rally their resources, cultivate capabilities, and forge strategies that harness cutting-edge technologies. In today's tech-centric world, customers crave lightning-fast digital experiences and demand instant solutions. In response, firms are changing the way they do business by accelerating the application of new age technologies, revamping processes, building new organizational structures, and innovating new business models.

The authors unveil the secrets of integrating diverse data sources, principles of Marketing 5.0 and employing advanced techniques to unearth profound insights about the customers.

This work is the ticket to the latest in AI, machine learning, drones, and other game-changing technologies. Stay ahead of the curve by learning not just what tech to use, but how, when, and why to deploy it in this digital age.

For the trailblazers with the influence and resources to reshape marketing strategies, this book is the essential read. Executives climbing the corporate ladder will find it a compass, unraveling how new age technologies dance with both traditional and emerging marketing practices. And for MBA students hungry for insights on navigating the digital era's competitive landscape, this book is the treasure trove of tools and real-world cases. Dive in and chart the course in the tech-driven marketing landscape!



The book, Transformative Marketing: Combining New Age Technologies and Human Insights (Palgrave Executive Essentials) [Bulk, Wholesale, Quantity] ISBN#9783031596360 in Paperback by V. Kumar, Philip Kotler may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Publisher
Springer Nature Switzerland
Authors
V. Kumar, Philip Kotler
Format
Paperback
Published
Jun 22, 2024
ISBN-13
9783031596360
Pages
379
Printing
Printed on demand
Buying for a group

Transformative Marketing in bulk: pricing

Volume pricing applies automatically in your cart. No codes, no account needed.

CopiesPrice per copyYou save
25 – 99 $31.49 30% off list
100 – 249 $30.59 32% off list
250 – 499 $29.69 34% off list
500 – 999 $28.79 36% off list
1,000+ $27.89 38% off list
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