Trendology: Building an Advantage through Data-Driven Real-Time Marketing book cover by C. Kerns

Trendology: Building an Advantage through Data-Driven Real-Time Marketing [9781349502431]

Name: Trendology: Building an Advantage through Data-Driven Real-Time Marketing [9781349502431]
SKU: 9781349502431
Availability: InStock

Author: C. Kerns

Paperback

SKU: 9781349502431

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Format Lightweight and affordable. Perfect for student groups and classrooms, and a versatile option for corporate trainings, team reads, or large-scale events.

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Overview

In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance analysis. He lays out best practices for measuring RTM, injects a data-driven mindset into every step of its methodology, and shows how marketers can grow RTM into a daily win for brands across the globe.

The book, Trendology: Building an Advantage through Data-Driven Real-Time Marketing [Bulk, Wholesale, Quantity] ISBN#9781349502431 in Paperback by C. Kerns may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Author:

C. Kerns

Format:

Paperback

Publication Date:

11/11/2014

ISBN-13:

9781349502431

Pages:

234

Publisher:

Palgrave Macmillan US

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