Understanding Media Users: From Theory to Practice book cover by Tony Wilson

Understanding Media Users: From Theory to Practice [9781405155670]

Name: Understanding Media Users: From Theory to Practice [9781405155670]
SKU: 9781405155670
Availability: InStock

Author: Tony Wilson

Paperback

SKU: 9781405155670

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Format Lightweight and affordable. Perfect for student groups and classrooms, and a versatile option for corporate trainings, team reads, or large-scale events.

Paperback

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Overview

Understanding Media Users: From Theory to Practice focuses on the blurred concept of the “active audience” at the core of media studies.

examines the relationship between media and audiences by one of the world’s leading media scholars
provides a history of media effects’ and an overview of the current analytical approaches that constitute media reception theory
charts some of the most important interfaces of media reception and interaction - TV, film, the Internet, advertising, journalism, and tourism studies
concludes with additional insights into the future of media reception in a global age

The book, Understanding Media Users: From Theory to Practice [Bulk, Wholesale, Quantity] ISBN#9781405155670 in Paperback by Tony Wilson may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Author:

Tony Wilson

Format:

Paperback

Publication Date:

09/22/2008

ISBN-13:

9781405155670

Pages:

232

Publisher:

Wiley

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