Understanding the Consumer
$221.02 / copy at 25+ copies As low as $200.46 at 1,000+Your best volume price
Total $5,525.50
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BookPal × TalezoUnderstanding the Consumer
Drawing on cutting-edge developments in the literature it reconceptualizes how consumers respond and act in the marketplace with particular attention to:
- relationships with suppliers, products and brands
- their innovative, creative and resistant behaviour
- the complexity and unpredictability of their consumption behaviour
- their increasing need to get closer to production.
The book challenges existing functionally driven marketing thinking and shows how a more holistic approach to the marketplace will drive better theory and practice. It combines a jargon-free approach to the subject with an illustration of the relevant theory using practical, topical examples from the marketplace as well as drawing on other business related disciplines including sociology and economics to support its arguments.
The book, Understanding the Consumer [Bulk, Wholesale, Quantity] ISBN#9780761947004 in Hardcover by Isabelle Szmigin may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Details
- Publisher
- SAGE Publications
- Author
- Isabelle Szmigin
- Format
- Hardcover
- Published
- Apr 3, 2003
- ISBN-13
- 9780761947004
- ISBN-10
- 0761947000
- Pages
- 202
- Carton quantity
- 1 copies
- Printing
- Printed on demand
Understanding the Consumer in bulk: pricing
Volume pricing applies automatically in your cart. No codes, no account needed.
| Copies | Price per copy | You save |
|---|---|---|
| 25 – 99 | $221.02 | 14% off list |
| 100 – 249 | $215.88 | 16% off list |
| 250 – 499 | $210.74 | 18% off list |
| 500 – 999 | $205.60 | 20% off list |
| 1,000+ | $200.46 | 22% off list |
Popular for
For new managers and leadership cohorts, a chapter per session.
A shared vocabulary for the whole organization.
A takeaway attendees will actually read, delivered to your venue.
How fast can I get copies of Understanding the Consumer?
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