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User-Oriented Appropriateness: A Theoretical Model of Written Text on Facebook for Improved PR Communication book cover by Benjamin Gust
Paperback

User-Oriented Appropriateness: A Theoretical Model of Written Text on Facebook for Improved PR Communication

by Benjamin Gust

$48.39 / copy at 25+ copies As low as $47.29 at 100+Your best volume price

Total $1,209.75

Paperback · 170 pages Springer Fachmedien Wiesbaden · 2020

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Paperback
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About the book

User-Oriented Appropriateness

Public Relations is fundamentally concerned with communication –– but social networking sites such as Facebook have influenced the way people communicate with one another and interpret text-based communication online. PR people who have grown up using traditional media often struggle with the new, digital world and its unfamiliar techniques and language. An increasing number of users, on the other hand, expect a different form of organisational communication. Benjamin Gust presents the new theory of user-oriented appropriateness, which is helping to communicate well in this new world of digital communication via social media. 

The book, User-Oriented Appropriateness: A Theoretical Model of Written Text on Facebook for Improved PR Communication [Bulk, Wholesale, Quantity] ISBN#9783658299989 in Paperback by Benjamin Gust may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Publisher
Springer Fachmedien Wiesbaden
Author
Benjamin Gust
Format
Paperback
Published
Apr 4, 2020
ISBN-13
9783658299989
Pages
170
Printing
Printed on demand
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CopiesPrice per copyYou save
25 – 49 $48.39 12% off list
50 – 99 $47.84 13% off list
100+ $47.29 14% off list
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