Users, Not Customers: Who Really Determines the Success of Your Business
$16.74 / copy at 25+ copies As low as $13.50 at 1,000+Your best volume price
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BookPal × TalezoUsers, Not Customers
As CEO of the digital marketing agency HUGE, Aaron Shapiro goes inside blue-chip companies to advise them on how to thrive in this new business reality. He led an extensive study of the Fortune 1000 and found that the most successful companies focus on users first. Look at Facebook and Google. They built their businesses before they even figured out what they were selling, let alone who their customers were.
Shapiro argues that every business needs to stop obsessing about customers and start creating powerful user experiences. For instance: Mint.com made the easiest and most effective interface for controlling your personal finances, and once there, you can follow ads that let you improve your financial performance even more. And Net_ ix took down Blockbuster by treating its subscribers as users, not customers. It continually changed and improved its technology to create the best possible experience instead of maximizing rental fees and late fees.
Details
- Publisher
- Penguin Publishing Group
- Author
- Aaron Shapiro
- Format
- Paperback
- Published
- Jul 30, 2013
- ISBN-13
- 9781591846314
- ISBN-10
- 1591846315
- Pages
- 256
- Carton quantity
- 20 copies
Users, Not Customers for groups: pricing
Volume pricing applies automatically in your cart. No codes, no account needed.
| Copies | Price per copy | You save |
|---|---|---|
| 25 – 99 | $16.74 | 38% off list |
| 100 – 249 | $15.66 | 42% off list |
| 250 – 499 | $14.58 | 46% off list |
| 500 – 999 | $14.04 | 48% off list |
| 1,000+ | $13.50 | 50% off list |
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For new managers and leadership cohorts, a chapter per session.
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Where can I buy 100 copies of Users, Not Customers?
BookPal sells Users, Not Customers in quantity. At 100 copies the price is $15.66 a copy, against a list price of $27.00, and the cart applies the volume tier automatically. Free shipping on most orders over $95 in the contiguous US. A specialist can quote a larger or mixed order.
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What does Users, Not Customers cost when I buy for a group?
Volume pricing applies automatically in your cart, with no code needed. Price per copy: 25 to 99 copies, $16.74 (38% off list); 100 to 249 copies, $15.66 (42% off list); 250 to 499 copies, $14.58 (46% off list); 500 to 999 copies, $14.04 (48% off list); 1,000+ copies, $13.50 (50% off list). Need a different quantity, or a quote to forward for approval? Ask a specialist and we will confirm pricing before you pay.
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