Using Creativity and Data in Marketing: Unlocking Creative Value with Insight and Imagination
by Tom Ollerton
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BookPal × TalezoUsing Creativity and Data in Marketing
How can marketing leaders leverage data and creativity to deliver measurable business results?
Using Creativity and Data in Marketing provides proven strategic models and expert insights to help blend quantitative data with innovative thinking. This essential guide equips professionals to lead with confidence, turning complex analytics into impactful campaigns that deliver ROI and competitive advantage. Featuring interviews with global marketing leaders from L'Oreal, Kenvue, Brompton Bikes and Bose, the book offers exclusive data-led, decision-making frameworks grounded in real-world success.
You'll learn how to:
- Access expert interviews revealing actionable leadership lessons
- Master strategic tools to translate data into creative breakthroughs
- Understand governance and financial impact of data-driven marketing
- Anticipate industry trends with informed, big-picture thinking
- Drive measurable ROI through data-informed, innovative campaigns
Designed for senior marketers and executives, this book empowers you to lead marketing transformation with authority and clarity, ensuring every decision delivers tangible results.
Themes include: strategic models, expert interviews, ROI, data-led decision making, leadership, financial impact, industry trends
Details
- Publisher
- Kogan Page
- Author
- Tom Ollerton
- Format
- Paperback
- Published
- Sep 30, 2025
- ISBN-13
- 9781398619258
- ISBN-10
- 1398619256
- Pages
- 200
- Carton quantity
- 20 copies
Using Creativity and Data in Marketing for groups: pricing
Volume pricing applies automatically in your cart. No codes, no account needed.
| Copies | Price per copy | You save |
|---|---|---|
| 25 – 99 | $30.80 | 21% off list |
| 100 – 249 | $29.63 | 24% off list |
| 250 – 499 | $29.24 | 25% off list |
| 500 – 999 | $28.07 | 28% off list |
| 1,000+ | $27.29 | 30% off list |
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For new managers and leadership cohorts, a chapter per session.
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BookPal sells Using Creativity and Data in Marketing in quantity. At 100 copies the price is $29.63 a copy, against a list price of $38.99, and the cart applies the volume tier automatically. Free shipping on most orders over $95 in the contiguous US. A specialist can quote a larger or mixed order.
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What does Using Creativity and Data in Marketing cost when I buy for a group?
Volume pricing applies automatically in your cart, with no code needed. Price per copy: 25 to 99 copies, $30.80 (21% off list); 100 to 249 copies, $29.63 (24% off list); 250 to 499 copies, $29.24 (25% off list); 500 to 999 copies, $28.07 (28% off list); 1,000+ copies, $27.29 (30% off list). Need a different quantity, or a quote to forward for approval? Ask a specialist and we will confirm pricing before you pay.
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Using Creativity and Data in Marketing: Unlocking Creative Value with Insight and Imagination
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