Overview
Drawing on the authors′ thirty years of combined experience in the field, this authoritative, step-by-step guide to conducting focus groups features dedicated chapters on all aspects of the research process.
Loaded with real world research examples from across the social sciences, and learning features such as ′expert advice′ and ′concepts and theories′ boxes, as well as end of chapter exercises and further reading, this is the perfect manual for novice researchers who want to conduct a successful focus group.
The book, Using Focus Groups: Theory, Methodology, Practice [Bulk, Wholesale, Quantity] ISBN#9781526445605 in Hardcover by Ivana Acocella, Silvia Cataldi may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
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