Value Proposition Design: How to Create Products and Services Customers Want (The Strategyzer Series)
by Alexander Osterwalder, Yves Pigneur, Gregory Bernarda and Alan Smith
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BookPal × TalezoValue Proposition Design
The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist
Value Proposition Design helps you tackle the core challenge of every business — creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell.
Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” to design, test, create, and manage products and services customers actually want.
Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it’s for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. You’ll learn the simple process of designing and testing value propositions, that perfectly match customers’ needs and desires.
In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download pdfs, checklists, and more.
Value Proposition Design is an essential companion to the ”Business Model Canvas” from Business Model Generation, a tool embraced globally by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more.
Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models."
Details
- Publisher
- Wiley
- Authors
- Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith
- Language
- English
- Format
- Paperback
- Published
- Oct 20, 2014
- Pages
- 320
- ISBN-13
- 9781118968055
- Carton quantity
- 16 copies
Value Proposition Design for groups: pricing
Volume pricing applies automatically in your cart. No codes, no account needed.
| Copies | Price per copy | You save |
|---|---|---|
| 25 – 99 | $24.42 | 34% off list |
| 100 – 249 | $23.68 | 36% off list |
| 250 – 499 | $22.94 | 38% off list |
| 500 – 999 | $22.20 | 40% off list |
| 1,000+ | $21.46 | 42% off list |
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For new managers and leadership cohorts, a chapter per session.
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Where can I buy 100 copies of Value Proposition Design?
BookPal sells Value Proposition Design in quantity. At 100 copies the price is $23.68 a copy, against a list price of $37.00, and the cart applies the volume tier automatically. Free shipping on most orders over $95 in the contiguous US. A specialist can quote a larger or mixed order.
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What does Value Proposition Design cost when I buy for a group?
Volume pricing applies automatically in your cart, with no code needed. Price per copy: 25 to 99 copies, $24.42 (34% off list); 100 to 249 copies, $23.68 (36% off list); 250 to 499 copies, $22.94 (38% off list); 500 to 999 copies, $22.20 (40% off list); 1,000+ copies, $21.46 (42% off list). Need a different quantity, or a quote to forward for approval? Ask a specialist and we will confirm pricing before you pay.
How fast can I get copies of Value Proposition Design?
Arriving in 4-10 business days. Need them by a specific date? Request a quote and we'll confirm timing before you pay.
Can you ship to several locations or people's homes?
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Value Proposition Design: How to Create Products and Services Customers Want (The Strategyzer Series)
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