Overview
Based on fifteen years’ experience teaching e-Business modules, Feng Li takes the reader through the vast range of topics and issues surrounding e-business.
This much-needed new text gives business and technology students the integrated framework they need to interpret conflicting and rapidly changing business phenomena.
- A coherent introduction to e-business.
- Features case studies of the transformation of various industries, including banking, the music industry, e-tailing, the telecoms industry, and e-public services.
- Discusses emerging issues such as privacy, security, identity and presence in the cyber world, Internet marketing, legal, regulatory, social and political issues.
- Supported by online lecturer and student resources, available soon.
The book, What is e-business?: How the Internet Transforms Organizations [Bulk, Wholesale, Quantity] ISBN#9781405125574 in Hardcover by Feng Li may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
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