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Why Startups Fail: A New Roadmap for Entrepreneurial Success book cover by Tom Eisenmann
Hardcover

Why Startups Fail: A New Roadmap for Entrepreneurial Success

by Tom Eisenmann

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Total $465.00

Hardcover · 368 pages Crown · 2021

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About the book

Why Startups Fail

If you want your startup to succeed, you need to understand why startups fail.

“Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading.”—Eric Ries, founder and CEO, LTSE, and New York Times bestselling author of The Lean Startup and The Startup Way

Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it.

So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures.

• Bad Bedfellows. Startup success is thought to rest largely on the founder’s talents and instincts. But the wrong team, investors, or partners can sink a venture just as quickly.
• False Starts. In following the oft-cited advice to “fail fast” and to “launch before you’re ready,” founders risk wasting time and capital on the wrong solutions.
• False Promises. Success with early adopters can be misleading and give founders unwarranted confidence to expand.
• Speed Traps. Despite the pressure to “get big fast,” hypergrowth can spell disaster for even the most promising ventures.
• Help Wanted. Rapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply of both.
• Cascading Miracles. Silicon Valley exhorts entrepreneurs to dream big. But the bigger the vision, the more things that can go wrong.

Drawing on fascinating stories of ventures that failed to fulfill their early promise—from a home-furnishings retailer to a concierge dog-walking service, from a dating app to the inventor of a sophisticated social robot, from a fashion brand to a startup deploying a vast network of charging stations for electric vehicles—Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them.

A must-read for founders at any stage of their entrepreneurial journey, Why Startups Fail is not merely a guide to preventing failure but also a roadmap charting the path to startup success.

Details

Publisher
Crown
Author
Tom Eisenmann
Format
Hardcover
Published
Mar 30, 2021
ISBN-13
9780593137024
ISBN-10
0593137027
Pages
368
Carton quantity
12 copies
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Why Startups Fail for groups: pricing

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CopiesPrice per copyYou save
25 – 99 $18.60 38% off list
100 – 249 $17.40 42% off list
250 – 499 $16.20 46% off list
500 – 999 $15.60 48% off list
1,000+ $15.00 50% off list
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What does Why Startups Fail cost when I buy for a group?

Volume pricing applies automatically in your cart, with no code needed. Price per copy: 25 to 99 copies, $18.60 (38% off list); 100 to 249 copies, $17.40 (42% off list); 250 to 499 copies, $16.20 (46% off list); 500 to 999 copies, $15.60 (48% off list); 1,000+ copies, $15.00 (50% off list). Need a different quantity, or a quote to forward for approval? Ask a specialist and we will confirm pricing before you pay.

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