Writing Copy For Dummies book cover by Jonathan Kranz

Writing Copy For Dummies [9780764569692]

Paperback

SKU: 9780764569692

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Format Lightweight and affordable. Perfect for student groups and classrooms, and a versatile option for corporate trainings, team reads, or large-scale events.

Paperback

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Overview

Tips on writing to consumers and business-to-business

Create captivating, results-oriented, sales-generating copy

Need to produce winning copy for your business? This fast, fun guide takes you through every step of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. You'll see how to gather crucial information before you write, build awareness, land sales, and keep customers coming back for more.

Discover How To:
* Write compelling headlines and body copy
* Turn your research into brilliant ideas
* Create motivational materials for worthy causes
* Fix projects when they go wrong
* Land a job as a copywriter

The book, Writing Copy For Dummies [Bulk, Wholesale, Quantity] ISBN#9780764569692 in Paperback by Jonathan Kranz may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Author:

Jonathan Kranz

Format:

Paperback

Publication Date:

10/29/2004

ISBN-13:

9780764569692

Pages:

Publisher:

Wiley

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