Applied Marketing Analytics Using R
by Gokhan Yildirim and Raoul Kübler
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BookPal × TalezoApplied Marketing Analytics Using R
Taking a very hands-on approach with the use of real-world datasets, case studies and R (a free statistical package), this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools, with a balanced mix of technical coverage alongside marketing theory and frameworks. Chapters include learning objectives, figures, tables and questions to help facilitate learning.
Supporting online resources are available to instructors to support teaching, including datasets and software codes and solutions (R Markdowns, HTML files) as well as PowerPoint slides, a teaching guide and a testbank.
This book is essential reading for advanced level marketing students and marketing practitioners who want to become cutting-edge marketers.
Dr. Gokhan Yildirim is an Associate Professor of Marketing at Imperial College Business School, London.
Dr. Raoul V. Kübler is an Associate Professor of Marketing at ESSEC Business School, Paris.
Details
- Publisher
- SAGE Publications
- Authors
- Gokhan Yildirim, Raoul Kübler
- Format
- Hardcover
- Published
- Nov 6, 2023
- ISBN-13
- 9781529768732
- ISBN-10
- 152976873X
- Pages
- 392
- Carton quantity
- 20 copies
- Printing
- Printed on demand
Applied Marketing Analytics Using R for groups: pricing
Volume pricing applies automatically in your cart. No codes, no account needed.
| Copies | Price per copy | You save |
|---|---|---|
| 25 – 49 | $194.00 | 3% off list |
| 50 – 99 | $192.00 | 4% off list |
| 100+ | $190.00 | 5% off list |
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For new managers and leadership cohorts, a chapter per session.
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