Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing
by Roger Dooley
$16.47 / copy at 25+ copies As low as $14.47 at 1,000+Your best volume price
Total $411.75
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BookPal × TalezoBrainfluence
Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. With quick and easy takeaways offered in 60 short chapters, this book contains key strategies for targeting consumers through in-person sales, online and print ads, and other marketing mediums.
This scientific approach to marketing has helped many well-known brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence offers short, easy-to-digest ideas that can be accessed in any order.
- Discover ways for brands and products to form emotional bonds with customers
- Includes ideas for small businesses and non-profits
- Roger Dooley is the creator and publisher of Neuromarketing, the most popular blog on using brain and behavior research in marketing, advertising, and sales
Brainfluence delivers the latest insights and research, giving you an edge in your marketing, advertising, and sales efforts.
The book, Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing [Bulk, Wholesale, Quantity] ISBN#9781118113363 in Hardcover by Roger Dooley may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Details
- Publisher
- Wiley
- Author
- Roger Dooley
- Format
- Hardcover
- Published
- Nov 22, 2011
- ISBN-13
- 9781118113363
- Pages
- 304
- Carton quantity
- 16 copies
- Printing
- Printed on demand
Brainfluence in bulk: pricing
Volume pricing applies automatically in your cart. No codes, no account needed.
| Copies | Price per copy | You save |
|---|---|---|
| 25 – 99 | $16.47 | 34% off list |
| 100 – 249 | $15.97 | 36% off list |
| 250 – 499 | $15.47 | 38% off list |
| 500 – 999 | $14.97 | 40% off list |
| 1,000+ | $14.47 | 42% off list |
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For new managers and leadership cohorts, a chapter per session.
A shared vocabulary for the whole organization.
A takeaway attendees will actually read, delivered to your venue.
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Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing
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