Brand Licensing For Dummies
by Steven Ekstract and Stu Seltzer
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BookPal × TalezoBrand Licensing For Dummies
Your guide to profiting from the world of licensing
The brand licensing business is everywhere, turning intellectual property in sectors like entertainment, sports, and fashion into consumer products. Brand Licensing For Dummies offers advice from a pair of the leading experts on licensing to anyone entering the business of connecting content owners with product creators. In this clear guide, you'll learn about the inner workings of licensing and how both licensor and licensee benefit. Discover how to identify opportunities, negotiate deals, market licensed products, and navigate the legalities of licensing. Licensing gurus Steven Ekstract and Stu Seltzer bring decades of experience to this guide, demystifying the world of licensing and teaching you all about the win-win partnerships that allow licensors and licensees to do the things they do best.
- Discover why licensing is valuable to licensors and licensees alike
- Explore licensing agreements and different types of deals
- Learn how to spot a valuable licensing opportunity
- Negotiate solid licensing deals using the latest strategies
This book is a must for brand managers, licensing executives, intellectual property attorneys, product developers, marketing managers, and business owners. Whatever your role, Licensing For Dummies will give you practical guidance, legal insights, and strategic approaches to the dynamic landscape of licensing agreements and intellectual property management.
Details
- Publisher
- Wiley
- Authors
- Steven Ekstract, Stu Seltzer
- Format
- Paperback
- Published
- May 28, 2025
- ISBN-13
- 9781394290178
- Pages
- 256
- Carton quantity
- 32 copies
Brand Licensing For Dummies for groups: pricing
Volume pricing applies automatically in your cart. No codes, no account needed.
| Copies | Price per copy | You save |
|---|---|---|
| 25 – 99 | $16.49 | 34% off list |
| 100 – 249 | $15.99 | 36% off list |
| 250 – 499 | $15.49 | 38% off list |
| 500 – 999 | $14.99 | 40% off list |
| 1,000+ | $14.49 | 42% off list |
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