Branding For Dummies
by Bill Chiaravalle and Barbara Findlay Schenck
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Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's mission, the benefits and features of your products or services, what your customers and prospects already think of your brand, what qualities you want them to associate with your company, and so much more.
Packed with plain-English advice and step-by-step instructions, Branding For Dummies covers assembling a top-notch branding team, positioning your brand, handling advertising and promotions, avoiding blunders, and keeping your brand viable, visible, and healthy. Whether you're looking to develop a logo and tagline, manage and protect your brand, launch a brand marketing plan, fix a broken brand, make customers loyal brand champions—or anything in between—Branding For Dummies makes it fast and easy.
- Includes tips and cautionary advice on social media and its impact on personal and business branding programs
- Covers balancing personal and business brand development
- References some of the major brand crises—and how to avoid making the same mistakes
- Shows brand marketers how to create brands that match their employers' objectives while launching their own careers
If you're a business leader looking to set your brand up for the ultimate success, Branding For Dummies has you covered.
Details
- Publisher
- Wiley
- Authors
- Bill Chiaravalle, Barbara Findlay Schenck
- Format
- Paperback
- Published
- Dec 31, 2014
- ISBN-13
- 9781118958087
- Pages
- 384
- Carton quantity
- 20 copies
- Printing
- Printed on demand
Branding For Dummies for groups: pricing
Volume pricing applies automatically in your cart. No codes, no account needed.
| Copies | Price per copy | You save |
|---|---|---|
| 25 – 99 | $19.79 | 34% off list |
| 100 – 249 | $19.19 | 36% off list |
| 250 – 499 | $18.59 | 38% off list |
| 500 – 999 | $17.99 | 40% off list |
| 1,000+ | $17.39 | 42% off list |
Popular for
For new managers and leadership cohorts, a chapter per session.
A shared vocabulary for the whole organization.
A takeaway attendees will actually read, delivered to your venue.
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BookPal sells Branding For Dummies in quantity. At 100 copies the price is $19.19 a copy, against a list price of $29.99, and the cart applies the volume tier automatically. Free shipping on most orders over $95 in the contiguous US. A specialist can quote a larger or mixed order.
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What does Branding For Dummies cost when I buy for a group?
Volume pricing applies automatically in your cart, with no code needed. Price per copy: 25 to 99 copies, $19.79 (34% off list); 100 to 249 copies, $19.19 (36% off list); 250 to 499 copies, $18.59 (38% off list); 500 to 999 copies, $17.99 (40% off list); 1,000+ copies, $17.39 (42% off list). Need a different quantity, or a quote to forward for approval? Ask a specialist and we will confirm pricing before you pay.
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