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Brand Management: Co-creating Meaningful Brands [9781529616972]

Paperback
SKU: 9781529616972
Buy More - Save More. Below are the available bulk discount rates for each individual item when you purchase a certain amount
Quantity Price Savings
25 - 49 3%
50 - 99 4%
100+ 5%

Format Lightweight and affordable. Perfect for student groups and classrooms, and a versatile option for corporate trainings, team reads, or large-scale events.

Price $110.00

Total for 25 copies:

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Overview

Introducing students to contemporary brand management and innovation with a focus on how companies and consumers interact and co-create brands today, the Third Edition of this popular textbook continues to provide equal focus on theory and practice with all new case studies and examples from brands around the globe.

The book, Brand Management: Co-creating Meaningful Brands [Bulk, Wholesale, Quantity] ISBN#9781529616972 in Paperback by Michael Beverland, Pinar Cankurtaran may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Author:
Michael Beverland Pinar Cankurtaran
Format:
Paperback
Publication Date:
05/22/2024
ISBN-10:
1529616972
ISBN-13:
9781529616972
Pages:
440
Publisher:
SAGE Publications

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