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Brand Management: Co-creating Meaningful Brands book cover by Michael Beverland, Pinar Cankurtaran
Hardcover

Brand Management: Co-creating Meaningful Brands

by Michael Beverland and Pinar Cankurtaran

Hardcover · 440 pages SAGE Publications · 2024

Format

Hardcoverfrom $187.15
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About the book

Brand Management

Introducing students to contemporary brand management and innovation with a focus on how companies and consumers interact and co-create brands today, the Third Edition of this popular textbook continues to provide equal focus on theory and practice with all new case studies and examples from brands around the globe.

The book, Brand Management: Co-creating Meaningful Brands [Bulk, Wholesale, Quantity] ISBN#9781529616989 in Hardcover by Michael Beverland, Pinar Cankurtaran may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Publisher
SAGE Publications
Authors
Michael Beverland , Pinar Cankurtaran
Format
Hardcover
Published
May 23, 2024
ISBN-13
9781529616989
ISBN-10
1529616980
Pages
440
Carton quantity
20 copies
Printing
Printed on demand
Buying for a group

Brand Management in bulk: pricing

Volume pricing applies automatically in your cart. No codes, no account needed.

CopiesPrice per copyYou save
25 – 49 $191.09 3% off list
50 – 99 $189.12 4% off list
100+ $187.15 5% off list
Ways groups use it

Popular for

1
Leadership development

For new managers and leadership cohorts, a chapter per session.

2
Company book clubs

A shared vocabulary for the whole organization.

3
Offsites and conferences

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How fast can I get copies of Brand Management?

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