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Brand the Future: Systematische Markenentwicklung im B2B book cover by

Brand the Future: Systematische Markenentwicklung im B2B [9783658057640]

Paperback
SKU: 9783658057640
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Format Lightweight and affordable. Perfect for student groups and classrooms, and a versatile option for corporate trainings, team reads, or large-scale events.

Price $29.99

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Overview

Dieses Buch zeigt anhand eines Best-Practice-Beispiels auf, wie eine Marke mit Dienstleistungspartnern systematisch entwickelt und mit entsprechenden Marketingaktivitäten konsequent weitergeführt wird. Von der strategischen Entwicklung bis hin zur Verdeutlichung der Markennutzen im Verkaufsgespräch werden wesentliche Handlungsschritte aufgezeigt, die eine entscheidende Wirkung auf die Markenwahrnehmung haben. Das Buch richtet sich vorwiegend an Führungskräfte im B2B-Bereich, die einen Brandingprozess zu verantworten haben.

The book, Brand the Future: Systematische Markenentwicklung im B2B [Bulk, Wholesale, Quantity] ISBN#9783658057640 in Paperback by may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Format:
Paperback
Publication Date:
11/03/2016
ISBN-13:
9783658057640
Pages:
217
Publisher:
Springer Fachmedien Wiesbaden

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