Business Analytics: Combining data, analysis and judgement to inform decisions
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BookPal × TalezoBusiness Analytics
Taking a highly practical approach, it covers major use cases for analytics across different business areas, including marketing analytics, HR analytics, operational analytics and financial analytics. This concise and readable book grounds discussion in the fundamentals of data, analytics and data visualisation, and in an understanding of the legal and ethical responsibilities that come with working with data.
Key features include:
• Analytics in Practice vignettes show how data and analytics have been applied in real organisations
• Video interviews with industry professionals bring examples to life
• A running case study and accompanying dataset allow you to apply what you have learnt
Suitable for undergraduate and postgraduate students studying business analytics. This book uses Excel®.
Mary Ellen Gordon is Senior Professional Teaching Fellow/Senior Lecturer in the School of Information Systems at the Victoria University of Wellington, New Zealand.
Details
- Publisher
- SAGE Publications
- Author
- Mary Ellen Gordon
- Format
- Hardcover
- Published
- Aug 8, 2023
- ISBN-13
- 9781529796124
- ISBN-10
- 1529796121
- Pages
- 240
- Carton quantity
- 20 copies
- Printing
- Printed on demand
Business Analytics for groups: pricing
Volume pricing applies automatically in your cart. No codes, no account needed.
| Copies | Price per copy | You save |
|---|---|---|
| 25 – 49 | $210.49 | 3% off list |
| 50 – 99 | $208.32 | 4% off list |
| 100+ | $206.15 | 5% off list |
Popular for
For new managers and leadership cohorts, a chapter per session.
A shared vocabulary for the whole organization.
A takeaway attendees will actually read, delivered to your venue.
Where can I buy 100 copies of Business Analytics?
BookPal sells Business Analytics in quantity. At 100 copies the price is $206.15 a copy, against a list price of $217.00, and the cart applies the volume tier automatically. Free shipping on most orders over $95 in the contiguous US. A specialist can quote a larger or mixed order.
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What does Business Analytics cost when I buy for a group?
Volume pricing applies automatically in your cart, with no code needed. Price per copy: 25 to 49 copies, $210.49 (3% off list); 50 to 99 copies, $208.32 (4% off list); 100+ copies, $206.15 (5% off list). Need a different quantity, or a quote to forward for approval? Ask a specialist and we will confirm pricing before you pay.
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Business Analytics: Combining data, analysis and judgement to inform decisions
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