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Cases in Consumer Behaviour [9780471987819]

Paperback
SKU: 9780471987819
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Format Lightweight and affordable. Perfect for student groups and classrooms, and a versatile option for corporate trainings, team reads, or large-scale events.

Price $73.95

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Overview

Cases in Consumer Behaviour Cases in Consumer Behaviour contains a selection of case studies which examine different aspects of the behaviour of European consumers. These case studies consider, amongst other issues, personal consumer decisions and interactive household decision making; cultural and social effects on consumer behaviour; new product development and diffusion in different countries; marketing communications; and consumer satisfaction and welfare. This casebook is closely related to, and is recommended for use with, Consumer Behaviour: A European Perspective by Gerrit Antonides and W. Fred van Raaij.

The book, Cases in Consumer Behaviour [Bulk, Wholesale, Quantity] ISBN#9780471987819 in Paperback by may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Format:
Paperback
Publication Date:
07/16/1999
ISBN-13:
9780471987819
Pages:
184
Publisher:
Wiley

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