Conducting a Successful Annual Giving Program [9780787956493]

Overview

Bringing together over 50 years of annual fund experience, masterfundraiser Kent E. Dove has joined Carolyn P. Madvig and Jeffrey A.Lindauer to bring you a complete guide to planning and managing themost fundamental fundraising strategy: the annual giving program.Conducting a Successful Annual Giving Program, the thirdvolume in the groundbreaking Dove on Fundraising Series,features a wealth of illustrative samples of fundraising tools,many of which have never before been offered in book form.Throughout the book, the authors address the key components of anannual giving program--including telemarketing, direct mail,special events, personal solicitation and matching gifts--andreveal how to integrate each component of the annual giving programinto a coherent, fluid fundraising plan.

View an example of a teaching tool available in this title: CourseSyllabus.

The book, Conducting a Successful Annual Giving Program [Bulk, Wholesale, Quantity] ISBN#9780787956493 in Paperback by Kent E. Dove, Jeffrey A. Lindauer, Carolyn P. Madvig may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.