Consumers and Services book cover by Mark Gabbott, Gillian Hogg

Consumers and Services [9780471962694]

Paperback

SKU: 9780471962694

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Format Lightweight and affordable. Perfect for student groups and classrooms, and a versatile option for corporate trainings, team reads, or large-scale events.

Paperback

Price $91.95

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Overview

This approach to service marketing from a consumer perspective integrates information on service consumption from from a variety of sources. It establishes the effect of the characteristics of services upon consumer behavior and presents four detailed case studies of consumer behavior in service industries.

The book, Consumers and Services [Bulk, Wholesale, Quantity] ISBN#9780471962694 in Paperback by Mark Gabbott, Gillian Hogg may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Author:

Mark Gabbott Gillian Hogg

Format:

Paperback

Publication Date:

07/07/1998

ISBN-13:

9780471962694

Pages:

Publisher:

Wiley

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