Customer 360: How Data, AI, and Trust Change Everything
by Martin Kihn and Andrea Chen Lin
$18.48 / copy at 25+ copies As low as $16.24 at 1,000+Your best volume price
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BookPal × TalezoCustomer 360
Become more competitive by developing a superior customer experience through data, AI, and trust - and get your organization ready for AI agents like Agentforce
Customer 360: How Data, AI, and Trust Changes Everything delivers key insight and vision on using emerging technologies to delight customers and become more competitive by providing a superior customer experience. Find out why AI agents like Agentforce need a strong foundation of customer data. This book helps readers attract and engage their customers across channels and throughout their journey, from acquisition and onboarding, through service, upsell, retention, and win-back.
To demonstrate the influence and importance of these ideas, this book contains a multitude of real-world case studies from companies in a range of industries, with business models, and at various stages of digital maturity. Readers will learn about:
- Using exciting technologies like AI and GPT while building a commitment to ethical use, safety, and privacy through secure guardrails
- Getting ready to use exciting emerging technologies like AI agents and autonomous AI
- Organizing data around customers, prospects, and accounts—even if that data comes from many different sources in different formats
- Making new technologies an extension of your existing data investments so that both work better
- Choosing a strategy and implementation plan to minimize time-to-value and ensure success weighing build, buy, or partner
- Handling internal stakeholders and dealing with change in a way that benefits the business
For business leaders, executives, managers, and entrepreneurs, Customer 360: How Data, AI, and Trust Changes Everything is an essential read to understand and connect technology, people, processes, and strategy—truly the future of customer engagement—and leave competitors wondering what just happened.
The book, Customer 360: How Data, AI, and Trust Change Everything [Bulk, Wholesale, Quantity] ISBN#9781394273614 in Hardcover by Martin Kihn, Andrea Chen Lin may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Details
- Publisher
- Wiley
- Authors
- Martin Kihn, Andrea Chen Lin
- Format
- Hardcover
- Published
- Nov 13, 2024
- ISBN-13
- 9781394273614
- Pages
- 256
- Carton quantity
- 20 copies
Customer 360 in bulk: pricing
Volume pricing applies automatically in your cart. No codes, no account needed.
| Copies | Price per copy | You save |
|---|---|---|
| 25 – 99 | $18.48 | 34% off list |
| 100 – 249 | $17.92 | 36% off list |
| 250 – 499 | $17.36 | 38% off list |
| 500 – 999 | $16.80 | 40% off list |
| 1,000+ | $16.24 | 42% off list |
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Customer 360: How Data, AI, and Trust Change Everything
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