Customer Co-Design: A Study in the Mass Customization Industry (Markt- und Unternehmensentwicklung Markets and Organisations)

Stefan R. Thallmaier’s investigation enables mass customization businesses to better understand how co-design increases customers’ value perception. He focuses on the increasing proliferation of service channels (online, mobile and in-store) and digital media (toolkits, social media and live help) at the co-design interface. Based on qualitative and quantitative research, the author examines how this proliferation impacts customers’ value perception in the different stages of the co-design process. The research shows that customers’ value perception profits from varying levels of social presence throughout the co-design process. The work helps researchers and practitioners with surprising insights as well as hands-on recommendations to improve and adapt interfaces for customer co-design.

The book, Customer Co-Design: A Study in the Mass Customization Industry (Markt- und Unternehmensentwicklung Markets and Organisations) [Bulk, Wholesale, Quantity] ISBN#9783658075255 in Paperback by Stefan R. Thallmaier may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.