Customer Relationship Management: Marketing 04.04 (Express Exec) book cover by Michael J. Cunningham

Customer Relationship Management: Marketing 04.04 (Express Exec) [9781841122137]

Name: Customer Relationship Management: Marketing 04.04 (Express Exec) [9781841122137]
SKU: 9781841122137
Availability: InStock

Author: Michael J. Cunningham

Paperback

SKU: 9781841122137

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Format Lightweight and affordable. Perfect for student groups and classrooms, and a versatile option for corporate trainings, team reads, or large-scale events.

Paperback

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Overview

Fast track route to developing world customer relationships

Covers all the key techniques for successful customer relationship management, from developing profitable customer relationships to integrated sales management systems and from e-marketing to pricing

Examples and lessons from some of the world's most successful businesses, including Cisco and EclipsysEMC, and ideas from the smartest thinkers, including Don Peppers, Thomas Siebel and Patricia Seybold

Includes a glossary of key concepts and a comprehensive resources guide

The book, Customer Relationship Management: Marketing 04.04 (Express Exec) [Bulk, Wholesale, Quantity] ISBN#9781841122137 in Paperback by Michael J. Cunningham may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Author:

Michael J. Cunningham

Format:

Paperback

Publication Date:

05/03/2002

ISBN-13:

9781841122137

Pages:

130

Publisher:

Wiley

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