Direct Marketing (ZfB Special Issue) book cover by

Direct Marketing (ZfB Special Issue) [9783834907288]

Paperback

SKU: 9783834907288

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Format Lightweight and affordable. Perfect for student groups and classrooms, and a versatile option for corporate trainings, team reads, or large-scale events.

Paperback

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Overview

Interaktives, dialogorientiertes Direktmarketing findet in der Unternehmenspraxis und der betriebswirtschaftlichen Forschung zunehmende Beachtung. Dieses Special Issue beschreibt am Beispiel der Branchen Automobil, Sportartikel und Finanzdienstleistungen anschaulich und fundiert aktuelle Entwicklungen im Direktmarketing. Dabei stehen u. a. Themen wie Endkundengeschäft, Kundenmanagement, Kundenbewertung, Budgetallokation, digitales Direktmarketing im Mittelpunkt.

The book, Direct Marketing (ZfB Special Issue) [Bulk, Wholesale, Quantity] ISBN#9783834907288 in Paperback by may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Format:

Paperback

Publication Date:

09/13/2007

ISBN-13:

9783834907288

Pages:

Publisher:

Gabler Verlag

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