Marketing — Management (ZfB Special Issue #1) book cover by

Marketing — Management (ZfB Special Issue #1) [9783409119849]

Paperback

SKU: 9783409119849

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Format Lightweight and affordable. Perfect for student groups and classrooms, and a versatile option for corporate trainings, team reads, or large-scale events.

Paperback

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Overview

Das Ergänzungsheft der ZfB enthält Beiträge zum Marketing in der Praxis mit den Schwerpunkten Direktmarketing, Consumer Equitiy und Globalisierung sowie Beiträge zur Marketingtheorie im Wandel der Forschung. Eine solche Theorie soll Orientierung bieten und sich mit den neuen Phänomenen und Herausforderungen auf den Märkten beschäftigen wie beispielsweise verändertes Kundenverhalten, neue Bedürfnisse der Kunden, verstärkte Individualisierung sowie Veränderungen im Reputations-Controlling.

The book, Marketing — Management (ZfB Special Issue #1) [Bulk, Wholesale, Quantity] ISBN#9783409119849 in Paperback by may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Format:

Paperback

Publication Date:

02/25/2002

ISBN-13:

9783409119849

Pages:

Publisher:

Gabler Verlag

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