Engaging Customers Using Big Data: How Marketing Analytics Are Transforming Business book cover by Arvind Sathi

Engaging Customers Using Big Data: How Marketing Analytics Are Transforming Business [9781137386182]

Name: Engaging Customers Using Big Data: How Marketing Analytics Are Transforming Business [9781137386182]
SKU: 9781137386182
Availability: InStock

Author: Arvind Sathi

Hardcover

SKU: 9781137386182

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Format Sturdy and long-lasting. Ideal for libraries and classrooms, and a polished choice for corporate gifts, leadership programs, or event takeaways.

Hardcover

Price $54.99

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Overview

Data is transforming how and where we market to our customers. Using a series of case studies from pioneers, this book will describe how each marketing function is undergoing fundamental changes, and provides practical guidance about how companies can learn the tools and techniques to take advantage of marketing analytics.

The book, Engaging Customers Using Big Data: How Marketing Analytics Are Transforming Business [Bulk, Wholesale, Quantity] ISBN#9781137386182 in Hardcover by Arvind Sathi may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Author:

Arvind Sathi

Format:

Hardcover

Publication Date:

07/30/2014

ISBN-13:

9781137386182

Pages:

215

Publisher:

Palgrave Macmillan US

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