Eventmarketing: Die Marke als Inszenierung book cover by Peter Bremshey, Ralf Domning

Eventmarketing: Die Marke als Inszenierung [9783322889393]

Paperback

SKU: 9783322889393

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Format Lightweight and affordable. Perfect for student groups and classrooms, and a versatile option for corporate trainings, team reads, or large-scale events.

Paperback

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Overview

Märkte werden immer enger, Produkte vielfältiger und gleichzeitig austauschbar. Die Zielgruppenansprache über den persönlichen Kontakt wird immer entscheidender. Mit kaum einem anderen Marketinginstrument erreichen Unternehmen ihre Kunden so direkt und mit so geringen Streuverlusten wie mit Events.
Dieses Buch zeigt die Relevanz von Erlebniswelten für das Image, die Motivation von Mitarbeitern und Kunden und schließlich für den wirtschaftlichen Erfolg eines Unternehmens, seiner Marken oder seiner Produkte.
Mit Interviews und Praxisberichten von Experten sowie Projektbeispielen.

The book, Eventmarketing: Die Marke als Inszenierung [Bulk, Wholesale, Quantity] ISBN#9783322889393 in Paperback by Peter Bremshey, Ralf Domning may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Author:

Peter Bremshey Ralf Domning

Format:

Paperback

Publication Date:

03/26/2012

ISBN-13:

9783322889393

Pages:

Publisher:

Gabler Verlag

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