Explaining Consumer Choice book cover by G. Foxall

Explaining Consumer Choice [9781403998620]

Name: Explaining Consumer Choice [9781403998620]
SKU: 9781403998620
Availability: InStock

Author: G. Foxall

Hardcover

SKU: 9781403998620

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Quantity	Price	Savings
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100+		14%

Format Sturdy and long-lasting. Ideal for libraries and classrooms, and a polished choice for corporate gifts, leadership programs, or event takeaways.

Hardcover

Price $54.99

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Overview

This book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. Foxall's contribution is explored in relation to marketing management, the adoption of innovations and further research in consumer behaviour. It is a major contribution to consumer research and marketing theory.

The book, Explaining Consumer Choice [Bulk, Wholesale, Quantity] ISBN#9781403998620 in Hardcover by G. Foxall may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Author:

G. Foxall

Format:

Hardcover

Publication Date:

06/27/2007

ISBN-13:

9781403998620

Pages:

256

Publisher:

Palgrave Macmillan UK

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