Global Marketing: Marketing 04.02 (Express Exec) book cover by Douglas Lamont

Global Marketing: Marketing 04.02 (Express Exec) [9781841121918]

Name: Global Marketing: Marketing 04.02 (Express Exec) [9781841121918]
SKU: 9781841121918
Availability: InStock

Author: Douglas Lamont

Paperback

SKU: 9781841121918

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Format Lightweight and affordable. Perfect for student groups and classrooms, and a versatile option for corporate trainings, team reads, or large-scale events.

Paperback

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Overview

Fast track route to mastering all aspects of global marketing

Covers all the key techniques for successful global marketing, from creating global brands to building an international culture, and from selecting international executives to delivering innovation globally

Examples and lessons from some of the world's most successful businesses, including McDonalds, Unilever and Nokia, and ideas from the smartest thinkers, including Philip Kotler and Michael Czinkota.

Includes a glossary of key concepts and a comprehensive resources guide

The book, Global Marketing: Marketing 04.02 (Express Exec) [Bulk, Wholesale, Quantity] ISBN#9781841121918 in Paperback by Douglas Lamont may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Author:

Douglas Lamont

Format:

Paperback

Publication Date:

04/03/2002

ISBN-13:

9781841121918

Pages:

144

Publisher:

Wiley

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