![Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets [9780060745813]](https://cdn11.bigcommerce.com/s-gjd9kmzlkz/stencil/63a817d0-8442-013f-3745-1251f161c312/e/f6cb8ca0-6c2a-013f-3893-3e291d6099c0/img/CustomProductDefault.png "Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets [9780060745813]")
Overview
In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note.
Once a product "crosses the chasm" it is faced with the "tornado," a make or break time period where mainstream customers determine whether the product takes off or falls flat. In Inside the Tornado, Moore details various marketing strategies that will teach marketers how reach these customers and how to take advantage of living inside the tornado in order to reap the benefits of mainstream adoption.
The book, Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets [Bulk, Wholesale, Quantity] ISBN#9780060745813 in Paperback by Geoffrey A. Moore may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Details
Format:
Paperback
Publication Date:
12/14/2004
ISBN-10:
0060745819
ISBN-13:
9780060745813
Pages:
272
Publisher:
HarperCollins
