Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets
$11.20 / copy at 25+ copies As low as $9.31 at 1,000+Your best volume price
Format
The more copies, the less each one costs
Applied automatically in your cart. No code needed.
Turn this order into a program
Groups that order in bulk often pair the copies with something more. We handle the extras so you don't have to.
One address, many sites or individual recipients' homes, in the US and abroad.
Fulfillment options Pair it with a branded journalJournals with your logo or each reader's name, for the same group.
Branded journals
Bring in a speaker
BookPal is partnering with Talezo to help you find and book authors, speakers and performers for your event.
BookPal × TalezoInside the Tornado
In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note.
Once a product "crosses the chasm" it is faced with the "tornado," a make or break time period where mainstream customers determine whether the product takes off or falls flat. In Inside the Tornado, Moore details various marketing strategies that will teach marketers how reach these customers and how to take advantage of living inside the tornado in order to reap the benefits of mainstream adoption.
The book, Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets [Bulk, Wholesale, Quantity] ISBN#9780060745813 in Paperback by Geoffrey A. Moore may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Details
- Publisher
- HarperCollins
- Author
- Geoffrey A. Moore
- Format
- Paperback
- Published
- Dec 14, 2004
- ISBN-13
- 9780060745813
- ISBN-10
- 0060745819
- Pages
- 272
- Carton quantity
- 68 copies
Inside the Tornado in bulk: pricing
Volume pricing applies automatically in your cart. No codes, no account needed.
| Copies | Price per copy | You save |
|---|---|---|
| 25 – 99 | $11.20 | 41% off list |
| 100 – 249 | $10.63 | 44% off list |
| 250 – 499 | $10.06 | 47% off list |
| 500 – 999 | $9.68 | 49% off list |
| 1,000+ | $9.31 | 51% off list |
Popular for
For new managers and leadership cohorts, a chapter per session.
A shared vocabulary for the whole organization.
A takeaway attendees will actually read, delivered to your venue.
How fast can I get copies of Inside the Tornado?
Need them by a specific date? Request a quote and we'll confirm timing before you pay.
Can you ship to several locations or people's homes?
Yes. We ship in bulk to one address, to multiple sites, or to individual recipients, in the US and internationally. See fulfillment options.
Can I get a formal quote for approval before ordering?
Yes. Request a quote and we'll send a PDF you can forward for approval.
Do you accept purchase orders and tax-exempt orders?
Yes. We accept purchase orders upon approval, as well as cards, PayPal, ACH, wire transfers and checks. BookPal is a tax-exempt supplier in all 50 states. See purchase orders and sales tax exemption.
What if I find a lower price?
Send us the link. We match prices from other bulk booksellers and distributors on a new copy in the same edition, available to ship in the quantity you need. Clearance sales and pricing errors are the exception, and we'll tell you quickly if that's the case. Start a price match.
What buyers say
Write a Review
Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets
Teams also order
A colleague asked you to approve this order
Your quote list
Add books as you browse, then request one quote for all of them.