Inspired: How to Create Tech Products Customers Love (Silicon Valley Product Group)
by Marty Cagan
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BookPal × TalezoInspired
Learn to design, build, and scale products consumers can't get enough of
How do today's most successful tech companies¯Amazon, Google, Facebook, Netflix, Tesla¯design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than most tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love¯and that will work for your business.
With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations¯dramatically improving their own product efforts.
Whether you're an early-stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success.
Filled with the author's own personal stories¯and profiles of some of today's most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix¯INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love.
The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new¯sharing the latest practices and techniques of today's most-successful tech product companies, and the men and women behind every great product.
Details
- Publisher
- Wiley
- Author
- Marty Cagan
- Language
- English
- Format
- Hardcover
- Published
- Dec 12, 2017
- Pages
- 368
- ISBN-13
- 9781119387503
- Carton quantity
- 14 copies
Inspired for groups: pricing
Volume pricing applies automatically in your cart. No codes, no account needed.
| Copies | Price per copy | You save |
|---|---|---|
| 25 – 99 | $21.12 | 34% off list |
| 100 – 249 | $20.48 | 36% off list |
| 250 – 499 | $19.84 | 38% off list |
| 500 – 999 | $19.20 | 40% off list |
| 1,000+ | $18.56 | 42% off list |
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For new managers and leadership cohorts, a chapter per session.
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Where can I buy 100 copies of Inspired?
BookPal sells Inspired in quantity. At 100 copies the price is $20.48 a copy, against a list price of $32.00, and the cart applies the volume tier automatically. Free shipping on most orders over $95 in the contiguous US. A specialist can quote a larger or mixed order.
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What does Inspired cost when I buy for a group?
Volume pricing applies automatically in your cart, with no code needed. Price per copy: 25 to 99 copies, $21.12 (34% off list); 100 to 249 copies, $20.48 (36% off list); 250 to 499 copies, $19.84 (38% off list); 500 to 999 copies, $19.20 (40% off list); 1,000+ copies, $18.56 (42% off list). Need a different quantity, or a quote to forward for approval? Ask a specialist and we will confirm pricing before you pay.
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Inspired: How to Create Tech Products Customers Love (Silicon Valley Product Group)
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