Market Entry in China: Case Studies on Strategy, Marketing, and Branding (Management for Professionals) book cover by

Market Entry in China: Case Studies on Strategy, Marketing, and Branding (Management for Professionals) [9783319291383]

Hardcover

SKU: 9783319291383

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Format Sturdy and long-lasting. Ideal for libraries and classrooms, and a polished choice for corporate gifts, leadership programs, or event takeaways.

Hardcover

Price $79.99

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Overview

This book compiles brand new case studies on the intricacies and market entry strategies of different companies in China. The sheer speed and scope of China’s growth makes it unique and investment opportunities are very attractive. Despite the potential, many western companies fail in their market entry strategies. This book traces the major sources of failure and uses cases to illustrate how firms can better cope with the challenging Chinese market. With a special focus on marketing, positioning, and branding, this book presents issues and solutions of both large multinationals and small niche market players.

The book, Market Entry in China: Case Studies on Strategy, Marketing, and Branding (Management for Professionals) [Bulk, Wholesale, Quantity] ISBN#9783319291383 in Hardcover by may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Format:

Hardcover

Publication Date:

05/24/2016

ISBN-13:

9783319291383

Pages:

Publisher:

Springer International Publishing

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