Marketing Analytics Using Excel: A Beginner′s Guide
by Rahul Pratap Singh Kaurav and Asha Thomas
$173.63 / copy at 25+ copies As low as $170.05 at 100+Your best volume price
Total $4,340.75
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Packed with practical examples and easy-to-follow, fully worked problems which demonstrate how theoretical concepts are applied in real-world situations, this book also includes:
• Industry case studies from leading companies like Zappos, Amazon, Netflix, and Spotify, providing insights into how marketing analytics is applied in various industries.
• Exercises, activities and discussion questions to reinforce learning.
• A focus on open access tools and career prospects which encourages readers to develop further.
This no-nonsense guide minimises the intimidation factor of complex formulas and instead focuses on practical, real-world applications, making it essential reading for Marketing students and anyone looking to upskill.
Dr Rahul Pratap Singh Kaurav is Associate Professor at FORE School of Management, New Delhi, India.
Dr Asha Thomas is an Assistant Professor at Wroclaw University of Science and Technology (WUST), Poland.
The book, Marketing Analytics Using Excel: A Beginner′s Guide [Bulk, Wholesale, Quantity] ISBN#9781529681901 in Hardcover by Rahul Pratap Singh Kaurav, Asha Thomas may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Details
- Publisher
- SAGE Publications
- Authors
- Rahul Pratap Singh Kaurav, Asha Thomas
- Format
- Hardcover
- Published
- Jul 7, 2025
- ISBN-13
- 9781529681901
- ISBN-10
- 1529681901
- Pages
- 448
- Carton quantity
- 20 copies
- Printing
- Printed on demand
Marketing Analytics Using Excel in bulk: pricing
Volume pricing applies automatically in your cart. No codes, no account needed.
| Copies | Price per copy | You save |
|---|---|---|
| 25 – 49 | $173.63 | 3% off list |
| 50 – 99 | $171.84 | 4% off list |
| 100+ | $170.05 | 5% off list |
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Marketing Analytics Using Excel: A Beginner′s Guide
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