Marketing Communications book cover by John Egan

Marketing Communications [9781036214807]

Name: Marketing Communications [9781036214807]
SKU: 9781036214807
Availability: PreOrder

Author: John Egan

Paperback

SKU: 9781036214807

Buy More - Save More. Below are the available bulk discount rates for each individual item when you purchase a certain amount
Quantity	Price	Savings
25 - 49		3%
50 - 99		4%
100+		5%

Format Lightweight and affordable. Perfect for student groups and classrooms, and a versatile option for corporate trainings, team reads, or large-scale events.

Paperback

Price $183.00

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title will be released on Dec 14, 2026. Pre-order now!

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Overview

Unlock the world of Marketing Communications with this accessible and engaging textbook. Combining clear theory with practical insight, it offers dedicated coverage of digital marketing and social media, helping students understand how brands communicate in today’s fast-moving media landscape.

This fully updated 5th edition introduces new material on MarTech, artificial intelligence, the rise of TikTok and the ethics of influencer marketing. Fresh case studies—including examples featuring OpenAI, Google and Perrier water—bring concepts to life and connect them to real-world practice.

Concise, contemporary and comprehensive, this textbook is essential reading for students of Marketing Communications and related subjects.

John Egan is Professor of Marketing at Regent’s University, London.

The book, Marketing Communications [Bulk, Wholesale, Quantity] ISBN#9781036214807 in Paperback by John Egan may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Author:

John Egan

Format:

Paperback

Publication Date:

12/14/2026

ISBN-10:

103621480X

ISBN-13:

9781036214807

Pages:

424

Publisher:

SAGE Publications

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