Pre-order Releases Jun 29, 2027
Marketing Metrics: Leverage Analytics, Data and AI to Optimize Marketing Strategies
From $33.96 / copy at 25+ copies; lower per-copy prices at higher quantities (see Volume pricing) As low as $30.09 at 1,000+
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About the book
Marketing Metrics
Deliver proven, data-led marketing performance and leadership insight across the modern marketing organization.
In the fully updated second edition of Marketing Metrics by Christina Inge, marketing leaders gain the strategic tools needed to build enterprise-grade, data-powered marketing strategies that deliver measurable business results. Written for CMOs, marketing directors and senior analytics leaders, this authoritative guide shows how to translate marketing metrics, data and analytics into informed decision making, stronger governance and clear financial impact.
Featuring new content on AI-powered marketing metrics and enterprise analytics capability, this book equips senior professionals with the frameworks and models required to embed measurement into marketing leadership and long-term strategy.
You will learn how to:
- Implement a data-first marketing strategy aligned with business outcomes
- Measure channel, campaign and brand ROI with confidence
- Apply AI-powered metrics including predictive customer lifetime value
- Build enterprise analytics capability and AI-ready marketing teams
- Evaluate vendors and technology for strategic marketing investment
Supported by real-world examples and practical strategic models, this book provides senior marketing leaders with the tools to strengthen accountability, guide investment decisions and deliver measurable marketing performance at scale.
Themes include: marketing metrics, marketing ROI, data-driven marketing strategy, AI in marketing analytics, customer lifetime value, marketing leadership
What readers are saying
Details
- Publisher
- Kogan Page
- Author
- Christina Inge
- Format
- Paperback
- Release date
- Jun 29, 2027
- ISBN-13
- 9781398630413
- ISBN-10
- 1398630411
- Pages
- 344
- Carton quantity
- 20 copies
Who it's for
Made for teams that read together
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Marketing Metrics for groups: pricing
Volume pricing applies automatically in your cart. No codes, no account needed.
| Copies | Price per copy | You save |
|---|---|---|
| 25 – 99 | $33.96 | 21% off list |
| 100 – 249 | $32.67 | 24% off list |
| 250 – 499 | $32.24 | 25% off list |
| 500 – 999 | $30.95 | 28% off list |
| 1,000+ | $30.09 | 30% off list |
Where can I buy 100 copies of Marketing Metrics?
BookPal sells Marketing Metrics in quantity. At 100 copies the price is $32.67 a copy, against a list price of $42.99, and the cart applies the volume tier automatically. Free shipping on most orders over $95 in the contiguous US. A specialist can quote a larger or mixed order.
- New books only, straight from the publisher
- Volume prices apply automatically in the cart, with no code needed
- Order at least 10 business days before you need the books (11 from mid-November through December)
What does Marketing Metrics cost when I buy for a group?
Volume pricing applies automatically in your cart, with no code needed. Price per copy: 25 to 99 copies, $33.96 (21% off list); 100 to 249 copies, $32.67 (24% off list); 250 to 499 copies, $32.24 (25% off list); 500 to 999 copies, $30.95 (28% off list); 1,000+ copies, $30.09 (30% off list). Need a different quantity, or a quote to forward for approval? Ask a specialist and we will confirm pricing before you pay.
How fast can I get copies of Marketing Metrics?
This title is not released yet. Pre-orders ship when it is, currently scheduled for June 29, 2027. Need them by a specific date? Request a quote and we'll confirm timing before you pay.
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Marketing Metrics: Leverage Analytics, Data and AI to Optimize Marketing Strategies
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