Optimizing Sales and Marketing Data: Strategies for Accuracy and Efficiency
by Susan Walsh
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BookPal × TalezoOptimizing Sales and Marketing Data
Learn how to clean, organize and understand your data so your marketing and sales work smarter, not harder.
Optimizing Sales and Marketing Data is a clear, friendly guide for early-career professionals who want to build confidence with data and learn the essentials of fixing common data problems. If you're just starting out in sales or marketing and need simple steps to clean data, categorize customers and improve your results, this book shows you exactly how to get there.
Written by data expert Susan Walsh, it breaks data management into easy, practical tasks you can apply right away. Using real-world examples and beginner-friendly explanations, it helps you understand why clean data matters and how it can improve targeting, reduce wasted spend and make your campaigns more effective.
You'll learn how to:
- Understand the basics of data quality and spot issues quickly
- Clean and organize your data using simple, repeatable steps
- Build a clear taxonomy so you can segment customers with confidence
- Apply easy data governance tips to keep your data accurate over time
- Use real-world examples to see how better data leads to better results
With step-by-step how-to guides and practical tools, this book gives you the essentials to handle data with confidence and unlock stronger outcomes in your day-to-day role.
Themes include: data essentials, data cleaning, customer segmentation, beginner data skills, marketing fundamentals, practical how-to guides
Details
- Publisher
- Kogan Page
- Author
- Susan Walsh
- Format
- Paperback
- Published
- Mar 31, 2026
- ISBN-13
- 9781398623965
- ISBN-10
- 1398623962
- Pages
- 256
- Carton quantity
- 20 copies
Optimizing Sales and Marketing Data for groups: pricing
Volume pricing applies automatically in your cart. No codes, no account needed.
| Copies | Price per copy | You save |
|---|---|---|
| 25 – 99 | $27.64 | 21% off list |
| 100 – 249 | $26.59 | 24% off list |
| 250 – 499 | $26.24 | 25% off list |
| 500 – 999 | $25.19 | 28% off list |
| 1,000+ | $24.49 | 30% off list |
Popular for
For new managers and leadership cohorts, a chapter per session.
A shared vocabulary for the whole organization.
A takeaway attendees will actually read, delivered to your venue.
Where can I buy 100 copies of Optimizing Sales and Marketing Data?
BookPal sells Optimizing Sales and Marketing Data in quantity. At 100 copies the price is $26.59 a copy, against a list price of $34.99, and the cart applies the volume tier automatically. Free shipping on most orders over $95 in the contiguous US. A specialist can quote a larger or mixed order.
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What does Optimizing Sales and Marketing Data cost when I buy for a group?
Volume pricing applies automatically in your cart, with no code needed. Price per copy: 25 to 99 copies, $27.64 (21% off list); 100 to 249 copies, $26.59 (24% off list); 250 to 499 copies, $26.24 (25% off list); 500 to 999 copies, $25.19 (28% off list); 1,000+ copies, $24.49 (30% off list). Need a different quantity, or a quote to forward for approval? Ask a specialist and we will confirm pricing before you pay.
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