Marktforschung: Methodische Grundlagen und praktische Anwendung
by Ludwig Berekoven, Werner Eckert and Peter Ellenrieder
$57.19 / copy at 25+ copies As low as $55.89 at 100+Your best volume price
Total $1,429.75
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BookPal × TalezoMarktforschung
Insbesondere der angewandten Marktforschung wird bewusst breiter Raum eingeräumt. Anhand einer Fallstudie wird die praktische Umsetzung, beginnend mit der Produktidee über die Produktentwicklung bis hin zur Produkteinführung, illustriert.
Bei der Überarbeitung der 12. Auflage wurden neue Entwicklungen im Bereich der Befragung, Neuromarktfoschung, Beobachtung und Preisforschung berücksichtigt. Bei der Darstellung des Methodenarsenals wurden Möglichkeiten und Grenzen kritisch beleuchtet. Das praxisorientierte Fallbeispiell wurde an die aktuellen Marktgegebenheiten angepasst.
The book, Marktforschung: Methodische Grundlagen und praktische Anwendung [Bulk, Wholesale, Quantity] ISBN#9783834915481 in Paperback by Ludwig Berekoven, Werner Eckert, Peter Ellenrieder may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Details
- Publisher
- Gabler Verlag
- Authors
- Ludwig Berekoven, Werner Eckert, Peter Ellenrieder
- Format
- Paperback
- Published
- Jul 28, 2009
- ISBN-13
- 9783834915481
- Pages
- 436
Marktforschung in bulk: pricing
Volume pricing applies automatically in your cart. No codes, no account needed.
| Copies | Price per copy | You save |
|---|---|---|
| 25 – 49 | $57.19 | 12% off list |
| 50 – 99 | $56.54 | 13% off list |
| 100+ | $55.89 | 14% off list |
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For new managers and leadership cohorts, a chapter per session.
A shared vocabulary for the whole organization.
A takeaway attendees will actually read, delivered to your venue.
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Marktforschung: Methodische Grundlagen und praktische Anwendung
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