Mediaplanung: Methodische Grundlagen und praktische Anwendungen
by Fritz Unger, Wolfgang Fuchs and Burkard Michel
$74.79 / copy at 25+ copies As low as $73.09 at 100+Your best volume price
Total $1,869.75
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BookPal × TalezoMediaplanung
Die gesamte aktuelle Thematik der Mediaplanung zeigt, wie ein gegebenes quantitatives Kommunikationsziel durch geeignete Auswahl der Werbeträger möglichst kostengünstig realisiert werden kann. Es wird aufgezeigt, wie Mediaplanung in die gesamte Marketingkommunikation integriert wird. Die Mediaplanung selbst wird als Entscheidungsprozess behandelt, ausgehend von der Mediaselektion, der Marktsegmentierung, der Zielbestimmung, dem Einfluss der Kommunikationsinhalte auf die Mediaentscheidung und der Budgetierung. Einen Hauptteil stellt die Mediaforschung als Informationsbasis für die Mediaplanung dar sowie die Behandlung der verschiedenen Mediagattungen: Fernsehen, Zeitschriften, Zeitungen, Außenwerbung, Hörfunk, Kino und das Internet. Diese Mediagattungen werden abschließend einem umfassenden Intermediavergleich unterzogen. Dieses Buch enthält auch internationale Mediaforschung und Mediaforschung im B-to-B-Sektor. Insgesamt wurde das Werk den neuesten Entwicklungen und Daten in den für das Marketing relevanten Medien angepasst.
The book, Mediaplanung: Methodische Grundlagen und praktische Anwendungen [Bulk, Wholesale, Quantity] ISBN#9783642306563 in Hardcover by Fritz Unger, Wolfgang Fuchs, Burkard Michel may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Details
- Publisher
- Springer Berlin Heidelberg
- Authors
- Fritz Unger, Wolfgang Fuchs, Burkard Michel
- Format
- Hardcover
- Published
- Nov 21, 2012
- ISBN-13
- 9783642306563
- Pages
- 418
- Printing
- Printed on demand
Mediaplanung in bulk: pricing
Volume pricing applies automatically in your cart. No codes, no account needed.
| Copies | Price per copy | You save |
|---|---|---|
| 25 – 49 | $74.79 | 12% off list |
| 50 – 99 | $73.94 | 13% off list |
| 100+ | $73.09 | 14% off list |
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Mediaplanung: Methodische Grundlagen und praktische Anwendungen
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