Media Planning: A Practical Guide, Third Edition
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BookPal × TalezoMedia Planning
The perfect media-planning primer for your classroom or reference library. This comprehensive resource provides students with a solid foundation in media.
This book presents media dynamics--definitions of various popular media terms and how these terms fit into media planning analysis. The latter part of the book deals with media plan development--how a media plan is constructed and what students should consider in that construction. Interspersed are related topics with which students should be familiar in order to plan effective advertising efforts.
The Glossary/Index is a handy reference defining the most common terms used in media planning, as well as referring the student to the specific page where that term is discussed.
- Thoroughly discusses the major media forms including Interactive and Out-of-Home.
- Covers the basic components of a media plan: objectives, research, creative and promotion strategy, sales data, and competitive activity.
- Addresses basic questions regarding audience geography, scheduling, copy, coupons, reach, and frequency.
The book, Media Planning: A Practical Guide, Third Edition [Bulk, Wholesale, Quantity] ISBN#9780844235127 in Paperback by may be ordered in bulk quantities. Minimum starts at 20 copies. Availability based on publisher status and quantity being ordered.
Details
- Publisher
- McGraw Hill LLC
- Format
- Paperback
- Published
- Feb 1, 1996
- ISBN-13
- 9780844235127
- ISBN-10
- 0844235121
- Pages
- 224
- Carton quantity
- 48 copies
Media Planning in bulk: pricing
Volume pricing applies automatically in your cart. No codes, no account needed.
| Copies | Price per copy | You save |
|---|---|---|
| 20 – 99 | $16.64 | 36% off list |
| 100 – 249 | $15.86 | 39% off list |
| 250 – 499 | $14.82 | 43% off list |
| 500 – 999 | $13.78 | 47% off list |
| 1,000+ | $13.00 | 50% off list |
Popular for
For new managers and leadership cohorts, a chapter per session.
A shared vocabulary for the whole organization.
A takeaway attendees will actually read, delivered to your venue.
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Media Planning: A Practical Guide, Third Edition [9780844235127]
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