Ogilvy on Advertising book cover by David Ogilvy

Ogilvy on Advertising [9780394729039]

Name: Ogilvy on Advertising [9780394729039]
SKU: 9780394729039
Availability: InStock

Author: David Ogilvy

Paperback

SKU: 9780394729039

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100 - 249		32%
250 - 499		34%
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Format Lightweight and affordable. Perfect for student groups and classrooms, and a versatile option for corporate trainings, team reads, or large-scale events.

Paperback

Price $30.00

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Overview

A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business."

Told with brutal candor and prodigal generosity, David Ogilvy reveals:

• How to get a job in advertising
• How to choose an agency for your product
• The secrets behind advertising that works
• How to write successful copy—and get people to read it
• Eighteen miracles of research
• What advertising can do for charities

And much, much more.

The book, Ogilvy on Advertising [Bulk, Wholesale, Quantity] ISBN#9780394729039 in Paperback by David Ogilvy may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Author:

David Ogilvy

Format:

Paperback

Publication Date:

03/12/1985

ISBN-10:

039472903X

ISBN-13:

9780394729039

Pages:

224

Publisher:

Knopf Doubleday Publishing Group

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