Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success
by Mike Schultz, John E. Doerr and Lee Frederiksen
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BookPal × TalezoProfessional Services Marketing
A proven approach to revenue-generating marketing and client development
Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for professional services firms. The book, now in its Second Edition, covers five key areas that are critical for firms that want to grow and become more profitable: creating a marketing and growth strategy; establishing a brand and reputation; implementing a marketing communications program; executing lead generation strategies; and developing business by winning new clients. You will also read real-world case studies that illustrate major points, as well as quotes and stories from well-respected professionals in the industry.
- The Second Edition features new research and updates throughout, including new chapters on social media and online marketing, as well as new case studies and interviews
- Authors Mike Schultz and John E. Doerr are the coauthors of the Wall Street Journal and Inc. Magazine bestseller Rainmaking Conversations and Professional Services Marketing; Lee W. Frederiksen is coauthor of Online Marketing for Professional Services
- Will be widely promoted via multiple online routes and direct mail marketing
Firms of any size can use this proven approach to marketing and client development to attract new clients and grow their professional service businesses.
Details
- Publisher
- Wiley
- Authors
- Mike Schultz, John E. Doerr, Lee Frederiksen
- Format
- Hardcover
- Published
- Jun 4, 2013
- ISBN-13
- 9781118604342
- Pages
- 368
- Carton quantity
- 16 copies
- Printing
- Printed on demand
Professional Services Marketing for groups: pricing
Volume pricing applies automatically in your cart. No codes, no account needed.
| Copies | Price per copy | You save |
|---|---|---|
| 25 – 99 | $21.12 | 34% off list |
| 100 – 249 | $20.48 | 36% off list |
| 250 – 499 | $19.84 | 38% off list |
| 500 – 999 | $19.20 | 40% off list |
| 1,000+ | $18.56 | 42% off list |
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For new managers and leadership cohorts, a chapter per session.
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Where can I buy 100 copies of Professional Services Marketing?
BookPal sells Professional Services Marketing in quantity. At 100 copies the price is $20.48 a copy, against a list price of $32.00, and the cart applies the volume tier automatically. Free shipping on most orders over $95 in the contiguous US. A specialist can quote a larger or mixed order.
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What does Professional Services Marketing cost when I buy for a group?
Volume pricing applies automatically in your cart, with no code needed. Price per copy: 25 to 99 copies, $21.12 (34% off list); 100 to 249 copies, $20.48 (36% off list); 250 to 499 copies, $19.84 (38% off list); 500 to 999 copies, $19.20 (40% off list); 1,000+ copies, $18.56 (42% off list). Need a different quantity, or a quote to forward for approval? Ask a specialist and we will confirm pricing before you pay.
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Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success
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