Search Engine Marketing
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Revolutionize Your Internet Marketing
Leverage today's Internet marketing strategies to reach customers, increase sales, and establish performance-based marketing in your organization. Search Engine Marketing explains how to use Web analytics, key performance indicators (KPIs), search engine optimization (SEO), and search marketing-the critical tools for success. Multichannel marketing, which uses radio, TV, and print to broadcast your message, is also covered. The book includes revealing interviews with industry experts as well as valuable tips on vendor selection. Implement an effective, integrated marketing program for your business with help from this definitive guide.
- Track and measure both digital and traditional marketing with analytics
- Define and use KPIs to manage campaigns and channels for maximum profitability
- Employ SEO strategies to increase leads, conversions, and sales
- Understand how website architecture, keywords, tags, and sitemaps affect search results
- Use PPC to place ads in search engines, radio, TV, and newspapers
- Get hands-on strategies for maximizing Google Analytics and Google AdWords
Details
- Publisher
- McGraw Hill LLC
- Format
- Paperback
- Published
- Nov 17, 2008
- ISBN-13
- 9780071597333
- ISBN-10
- 0071597336
- Pages
- 288
- Carton quantity
- 26 copies
Search Engine Marketing for groups: pricing
Volume pricing applies automatically in your cart. No codes, no account needed.
| Copies | Price per copy | You save |
|---|---|---|
| 25 – 99 | $23.10 | 34% off list |
| 100 – 249 | $22.40 | 36% off list |
| 250 – 499 | $21.70 | 38% off list |
| 500 – 999 | $21.00 | 40% off list |
| 1,000+ | $20.30 | 42% off list |
Popular for
For new managers and leadership cohorts, a chapter per session.
A shared vocabulary for the whole organization.
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Where can I buy 100 copies of Search Engine Marketing?
BookPal sells Search Engine Marketing in quantity. At 100 copies the price is $22.40 a copy, against a list price of $35.00, and the cart applies the volume tier automatically. Free shipping on most orders over $95 in the contiguous US. A specialist can quote a larger or mixed order.
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- Volume prices apply automatically in the cart, with no code needed
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What does Search Engine Marketing cost when I buy for a group?
Volume pricing applies automatically in your cart, with no code needed. Price per copy: 25 to 99 copies, $23.10 (34% off list); 100 to 249 copies, $22.40 (36% off list); 250 to 499 copies, $21.70 (38% off list); 500 to 999 copies, $21.00 (40% off list); 1,000+ copies, $20.30 (42% off list). Need a different quantity, or a quote to forward for approval? Ask a specialist and we will confirm pricing before you pay.
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