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The Cuttlefish Marketer: The Five Essential Traits Of A Modern Marketer book cover by Scott East, Ivan Aguilar
Hardcover

The Cuttlefish Marketer: The Five Essential Traits Of A Modern Marketer

by Scott East and Ivan Aguilar

$9.43 / copy at 25+ copies As low as $7.84 at 1,000+Your best volume price

Total $235.75

Hardcover · 202 pages Advantage Media · 2017

Format

Hardcover
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About the book

The Cuttlefish Marketer

In the old-school advertising world of offline-only campaigns, the Marlboro Man reigned supreme. He successfully rebranded Marlboro as an ultimate masculine trademark and positioned them as the best-selling cigarettes in the world. However, in the modern marketing world, such marketing efforts fall flat, unable to maintain relevance.
Another masculine brand, Old Spice, capitalized on crowdsourced, digitally-driven content after its premiere of the Old Spice Guy at the Super Bowl. Old Spice proved that the marketing techniques required in today’s world are vastly different from those needed in the past. Drawing from over forty years of combined experience, Scott East and Ivan Aguilar share how marketing executives must learn new skills to shift from reactive marketing to proactive marketing. By adopting the qualities of one of the smartest predators in the ocean—the cuttlefish—marketers can go on the offensive and thrive.

The book, The Cuttlefish Marketer: The Five Essential Traits Of A Modern Marketer [Bulk, Wholesale, Quantity] ISBN#9781599324401 in Hardcover by Scott East, Ivan Aguilar may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Publisher
Advantage Media
Authors
Scott East, Ivan Aguilar
Format
Hardcover
Published
Mar 1, 2017
ISBN-13
9781599324401
ISBN-10
1599324407
Pages
202
Carton quantity
33 copies
Buying for a group

The Cuttlefish Marketer for groups: pricing

Volume pricing applies automatically in your cart. No codes, no account needed.

CopiesPrice per copyYou save
25 – 99 $9.43 41% off list
100 – 249 $8.95 44% off list
250 – 499 $8.47 47% off list
500 – 999 $8.15 49% off list
1,000+ $7.84 51% off list
Ways groups use it

Popular for

1
Leadership development

For new managers and leadership cohorts, a chapter per session.

2
Company book clubs

A shared vocabulary for the whole organization.

3
Offsites and conferences

A takeaway attendees will actually read, delivered to your venue.

What does The Cuttlefish Marketer cost when I buy for a group?

Volume pricing applies automatically in your cart, with no code needed. Price per copy: 25 to 99 copies, $9.43 (41% off list); 100 to 249 copies, $8.95 (44% off list); 250 to 499 copies, $8.47 (47% off list); 500 to 999 copies, $8.15 (49% off list); 1,000+ copies, $7.84 (51% off list). Need a different quantity, or a quote to forward for approval? Ask a specialist and we will confirm pricing before you pay.

How fast can I get copies of The Cuttlefish Marketer?

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Can you ship to several locations or people's homes?

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