The Pricing Playbook: A Practical Guide to Revenue Growth Management in the Age of AI
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BookPal × TalezoThe Pricing Playbook
An in-depth and up-to-date discussion of pricing strategy that incorporates the latest developments in generative AI
In The Pricing Playbook: A Practical Guide to Revenue Growth Management in the Age of AI, author Ingo Reinhardt delivers a uniquely insightful discussion of the theoretical underpinnings of pricing. He also presents detailed instructions for using that theory to construct a revenue growth management framework that will guide the pricing strategy within your organization.
Reinhardt offers a selection of specific case studies that focus specifically on the opportunities and challenges created by the ongoing digitization and proliferation of generative AI technologies. The book explains and contextualizes how this new suite of tools and platforms should impact business leaders’ pricing decisions.
Inside the book:
- Detailed discussions of the underlying methods and principles that forward-looking organizations use to make pricing decisions in an environment that includes generative AI
- Step-by-step guidance for creating a comprehensive pricing and revenue growth management strategy for your firm
- Up-to-date explorations of the basics of pricing theory and important subtopics, including value pricing, price elasticities, and behavioural pricing
Perfect for managers, executives, and all other business leaders with a stake in crafting pricing strategies at their organization, The Pricing Playbook is also a must-read for entrepreneurs, founders, and team leaders at high-growth organizations looking for expert advice on a critical subject that’s evolving rapidly.
Details
- Publisher
- Wiley
- Author
- Ingo Reinhardt
- Format
- Hardcover
- Published
- Apr 20, 2026
- ISBN-13
- 9781394396900
- Pages
- 304
- Carton quantity
- 20 copies
The Pricing Playbook for groups: pricing
Volume pricing applies automatically in your cart. No codes, no account needed.
| Copies | Price per copy | You save |
|---|---|---|
| 25 – 99 | $26.39 | 34% off list |
| 100 – 249 | $25.59 | 36% off list |
| 250 – 499 | $24.79 | 38% off list |
| 500 – 999 | $23.99 | 40% off list |
| 1,000+ | $23.19 | 42% off list |
Popular for
For new managers and leadership cohorts, a chapter per session.
A shared vocabulary for the whole organization.
A takeaway attendees will actually read, delivered to your venue.
Where can I buy 100 copies of The Pricing Playbook?
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What does The Pricing Playbook cost when I buy for a group?
Volume pricing applies automatically in your cart, with no code needed. Price per copy: 25 to 99 copies, $26.39 (34% off list); 100 to 249 copies, $25.59 (36% off list); 250 to 499 copies, $24.79 (38% off list); 500 to 999 copies, $23.99 (40% off list); 1,000+ copies, $23.19 (42% off list). Need a different quantity, or a quote to forward for approval? Ask a specialist and we will confirm pricing before you pay.
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The Pricing Playbook: A Practical Guide to Revenue Growth Management in the Age of AI
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