Developing a Market Orientation book cover by

Developing a Market Orientation [9780761916932]

Paperback

SKU: 9780761916932

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Format Lightweight and affordable. Perfect for student groups and classrooms, and a versatile option for corporate trainings, team reads, or large-scale events.

Paperback

Price $169.00

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Overview

The Marketing Service Institute has a 38 years history of funding high-profile scholarly research on topics that have managerial significance. MSI′s pioneering work on developing a market orientation′ has only been available as a series of working papers, is now presented in book form for the first time by Sage Publications.

This book demonstrates the importance of market orientation on organizational culture ( the shared set of values in putting customer first), on strategy (creating superior value for a firm′s customers), and on tactics (the set of cross-functional activities directed at creating an d satisfying customers)

The book, Developing a Market Orientation [Bulk, Wholesale, Quantity] ISBN#9780761916932 in Paperback by may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Format:

Paperback

Publication Date:

04/13/1999

ISBN-10:

0761916938

ISBN-13:

9780761916932

Pages:

Publisher:

SAGE Publications

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