Empathy In Action: How to Deliver Great Customer Experiences at Scale
by Tony Bates and Natalie Petouhoff
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BookPal × TalezoEmpathy In Action
While the world has never needed more empathy than today, too often technology is used by businesses as a substitute and a barrier to real human connection. We’ve all experienced dumb chatbots, automated scripts and poor employee interactions that dehumanizes customer interactions.
That’s because brands have focused on company centric business strategies, processes and technology.
However, simply put: No customers, no business. What if, by transforming the old company-centric way of doing business and putting customers and employees front and center, businesses could succeed faster than ever before and not at the expense of their most important assets—the very people who make it possible to be in business?
Empathy is a powerful construct for a better world and a better business. It’s not a synonym for nice. Empathy is about respect and treating people in the context of their unique situation in a highly personalized way.
In this groundbreaking new book, longtime technology leader and current CEO of Genesys, Tony Bates teams up with researcher and customer experience evangelist, Dr. Natalie Petouhoff to define a new path forward to put empathy into action.
By using strategies and technologies as the flywheel to orchestrate systems of listening, understanding and predicting, as well as, taking action and learning from those interactions at scale, businesses can easily put the customer and employee first, not only meet the ever-changing customer and employee expectations, but also leapfrog their competition.
They predict empathy is the next frontier in technology. This book is aimed at sparking an industry-wide conversation about how exponential technologies like, AI and cloud can enable a more empathetic world.
The book, Empathy In Action: How to Deliver Great Customer Experiences at Scale [Bulk, Wholesale, Quantity] ISBN#9781646870431 in Hardcover by Tony Bates, Natalie Petouhoff may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Details
- Publisher
- Ideapress Publishing
- Authors
- Tony Bates, Natalie Petouhoff
- Language
- English
- Format
- Hardcover
- Published
- Mar 8, 2022
- Pages
- 352
- ISBN-13
- 9781646870431
- ISBN-10
- 1646870433
- Carton quantity
- 30 copies
Empathy In Action for groups: pricing
Volume pricing applies automatically in your cart. No codes, no account needed.
| Copies | Price per copy | You save |
|---|---|---|
| 25 – 99 | $18.88 | 41% off list |
| 100 – 249 | $17.92 | 44% off list |
| 250 – 499 | $16.96 | 47% off list |
| 500 – 999 | $16.32 | 49% off list |
| 1,000+ | $15.68 | 51% off list |
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Volume pricing applies automatically in your cart, with no code needed. Price per copy: 25 to 99 copies, $18.88 (41% off list); 100 to 249 copies, $17.92 (44% off list); 250 to 499 copies, $16.96 (47% off list); 500 to 999 copies, $16.32 (49% off list); 1,000+ copies, $15.68 (51% off list). Need a different quantity, or a quote to forward for approval? Ask a specialist and we will confirm pricing before you pay.
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Empathy In Action: How to Deliver Great Customer Experiences at Scale
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